Alumni Networks Should Think Like Netflix—Here’s how

As much as the world around us tries to lure us into self-dependency, God created us for each other, for community. We need each other more than we realize: emotionally, practically, and spiritually. Sometimes you need to ask for help. Other times you need to be the help

I love the idea of communities because they have the power to shape our lives and transform society in so many ways. Alumni networks are one of these powerful communities. Alumni networks offer the platform to build lifelong connections, open doors to career opportunities, and rally support to give back to the institutions that shaped us. The idea that people who walked the same halls, sat in the same classrooms, shared interesting memories and endured the same strict but inspiring teachers (and seniors) can stay connected for life is powerful.

In Ghana, I’ve noticed that we tend to be more connected to our high school alumni communities than our university networks. Maybe it’s because those formative years had a greater influence on shaping our values, friendships, and future paths. This explains why alumni networks like BHOBU, MOBA, ODADEE, and others remain strong, continuously making a meaningful impact on their alma mater and the country as a whole.

But let’s be honest—most alumni networks struggle. The initial excitement wears off after the first few reunions, life gets in the way, and when it’s time to raise funds for projects or even basic network operations, it’s usually the same dedicated few carrying the load. Sound familiar?

A strong alumni network is more than just a WhatsApp group, an annual reunion, or a homecoming event. It should be a well-structured, sustainable community that creates opportunities, offers support, and mobilizes resources for both its members and the alma mater. The real challenge, however, is securing consistent funding to keep the alumni organization running—ensuring active engagement and successful project implementation. Traditional fundraising methods like voluntary dues, contributions and one-off donations often fall short. Having led a smaller group within my alumni network, I’ve seen firsthand how unreliable and unsustainable these approaches can be. Without a steady flow of funds, alumni networks struggle to support their members and drive meaningful impact.

I propose that alumni networks adopt a tiered membership model as an innovative solution to address both funding and engagement challenges.

What is a Tiered Alumni Network Membership Model?

A tiered membership model allows members to participate at different levels based on their ability and interest. It creates a steady revenue stream to fund alumni welfare programs, career support, and development projects for the alma mater.  Just like Netflix offers different subscription plans—basic, standard, and premium—so users can choose their level of access, a tiered alumni membership model allows members to contribute at different levels, ensuring sustainable funding, greater engagement, and meaningful benefits for all.

Why It Works:

A tiered membership model ensures a steady income for the alumni network, encourages active participation from all members, fosters a sense of belonging and ownership, and provides real benefits that make membership more attractive.

How Tiered Alumni Network Membership Benefits Everyone

I have obsereved a one-size-fits-all approach doesn’t work for alumni engagement. Some members want to stay connected and attend occasional events, while others are eager for career growth, business opportunities, and leadership roles. A tiered system ensures that each alumnus finds their place in the community.

• Basic members stay connected and access alumni database, updates, and reunions. Every alumnus is automatically a basic tiered members.
• Premium members benefit from mentorship, business referrals, and health insurance etc. 
• Elite members gain access to high-value investment opportunities, business coaching, and executive networking etc.
• Power groups (sub-groups that have implemented projects on campus) enjoy additional recognition and specific privileges.

This structure keeps engagement high and ensures that every contribution—whether financial, time, or expertise—is valued.

Who’s Already Doing Tiered Alumni Network Membership?

Some of the world’s most successful alumni networks already use this model, offering valuable lessons for others to follow.

Adisadel College, Ghana
The Santaclausians, as they proudly call themselves, have a well-structured alumni system. Different year groups take on specific projects, contribute to development initiatives, and earn recognition within the network. These groups, known as power groups, enjoy added incentives and greater influence in the broader alumni community—ensuring a fair and rewarding system for those who give more.

Harvard University, USA
Harvard’s alumni network is one of the strongest in the world. Why? Because they offer tiered engagement levels—from basic membership to exclusive donor circles. High-tier members get access to elite networking opportunities, leadership summits, and special events. This keeps the alumni community active, engaged, and financially strong.

This model has proven its effectiveness. More alumni associations should consider adopting it to build stronger, more sustainable networks.

Why Tiered Alumni Network Membership is Fair for Everyone

Some critics may argue that tiered membership could create an elitist structure, where wealthier alumni dominate decision-making. However, this misinterprets the model. Here’s why:

• Choice, not exclusion – Everyone is welcome. The system simply offers different levels of engagement.
• Not just about money – Contributions can be in the form of mentorship, time, or skills, not just cash.
• Fair for all – Those who contribute more naturally take on greater responsibilities, which benefits everyone.
• Stronger community impact – More funds mean bigger projects, better member support, and a thriving alumni network.

A well-structured tiered system remains inclusive, ensuring that every alumni member finds value at their level.

Why Your Alumni Network Needs This

Alumni associations often struggle with low engagement and financial instability, but a tiered model addresses this by ensuring reliable funding, clear benefits for members, stronger alumni-school relationships, and a bigger, long-term impact.

Instead of relying on inconsistent dues and donations, this model builds a thriving, sustainable alumni network that benefits everyone involved.

If your alumni network wants more engagement, better funding, and real impact, it’s time to go tiered. It works.

Final Thoughts

Alumni networks should be more than just nostalgia; they should be engines for opportunity and growth for members. A tiered membership model makes this possible by creating a fair, structured, and sustainable way for alumni to give back while benefiting from the network.

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What do you think about this model? Share your thoughts in the comments.

In my next article, I’ll dive into how to design membership tiers, define benefits and responsibilities, and effectively manage its implementation.

If your alumni network is looking for a better way to engage members and fund projects, let’s connect—I’d love to discuss it with you.

Image: Bhobu Games Facebook Page